A new category
Zero validation.
Always appropriate.
18th February 2026
What is Sleepfashion
Clothing that can be slept in comfortably and worn publicly without transformation or apology.
Not pajamas.
Not loungewear.
Not athleisure.
Who this is for
People who enjoy being slightly misunderstood.
People comfortable with silence when they walk into a room.
People who don't explain themselves.
You can sleep in it.
You can wear it out.
You can wear it wrong on purpose.
If you're dressing for approval,
this isn't for you.
What we believe
Comfort is intentional.
Validation is optional.
The clothes stay the same.
The reactions change.
"Is that really what you're wearing?"
"I love your style."
Both reactions are correct.
We're still figuring out fabrics.
We already figured out who this is for.